Welcome to my new site.
Welcome and thank-you for visiting my site. hope you have as much fun on this site as i will have writing and posting new articles
Latest from the Blog
One of the biggest mistakes to do is to use email like the electronic version of direct marketing media such as postal mailers, catalogs, radio, television, newspaper inserts and even brochures. A world class brand builder can become a sure fire brand killer in no time if it is treated with ignorance, carelessness, and laziness.… Continue reading The Biggest Email Brand Killers
Permission is not an optional extra, but is the basic apparatus in email marketing. Permission is the key component in gaining recipient trust, optimizing deliverability and getting investment returns. It is practiced by all legitimate email marketers. But many new email marketers, especially those from print, television, radio and direct mail background resist the idea… Continue reading Permission is Not Optional in Email Marketing
How many times professionals have said that senders should adopt better practices to enhance their programs but, marketers ignores it every time and commit same old blunder. They end up getting nothing but terrible outcomes and they blame them on ISPs for their tough spam filtering policies. One of the reasons why emails are undeliverable… Continue reading How Deliverability is damaged?
Get new content delivered directly to your inbox.