Why do Most Blogs Fail to Make Money?

If you’re thinking of blogging to make money, you might want to think twice. I don’t say this to discourage you. I don’t say this to crush your dreams. You may be all excited about a particular topic or you think you might have a lot of interesting things to say about several subject categories.

That may all well be true, but let me tell you, if you are looking to blog for money, you have to understand that the vast majority of blogs fail. That’s right. They go belly up. A lot of them don’t even make one red cent. That’s how bad blogging can be.

The Reason Why

Now, you may be thinking that it would be foolish to come up with some sort of black and white universal reason why blogs fail. After all, different people from all walks of life put up blogs every day.

People have a million and one reasons for putting up a blog. How can anybody say with a straight face that there is one unitary reason why all these blogs fail to make money or flat out fail? You might be thinking that it’s just logically impossible to come up with some sort of bright line reason that explains all this failure.

Well, I’ve been around blog publishers and affiliate marketers for a long time. I have launched and sold my fair share of blogs. I can tell you that, regardless of how many reasons people offer for their failed blog, it really all goes back to one reason.

I know that’s a bold claim, but hear me out. The number one reason why most blogs fail to make money is because the owner of the blog did not target their niche properly. That’s the bottom line.

Even if you’re really passionate about your particular niche, if you don’t know how to target it properly, you’re not going to make any money.

I know this sounds crazy, but even if you become an authority in your niche and people from all over the world want to hear your pearls of wisdom regarding your niche, you still won’t make any money. Why? You’re not targeting your niche properly.

This goes beyond great content. That’s actually a given. You know you’re a great blogger if you produce great content. You shouldn’t actually put up a blog if you do not know how to give people value in the form of your blog’s content. That’s not going to cut it.

What matters most for your success is how you target your niche with your content. You have to use a conversion tool that would turn whatever perception of value your readers have about your blog posts into cold, hard cash.

Most bloggers are completely blind to this. They think that they just need to post all sorts of ads. They think that they just need to play all sorts of tricks and somehow, some way, they will make money.

Well, they’ve done that and the vast majority of them fail. They have very little to show for the modifications that they’ve applied to their blog. They sign up for program after program and they don’t make any money.

Turn Your Blog’s Income Generating Power On

So how do you make your blog make money? Well, it all boils down to how you position your content.

If you have a successful blog, this means that you are able to use your content to draw traffic from the internet and, at the same time, push your readers to do something that adds dollars to your bank account. That’s the bottom line.

You’re targeting your readers to convert. You can do this through your mailing list, you can do this through specialized content that you create to push affiliate products. Best of all, you can do this to sell your own products and services.

This is how you target traffic. Everything has to be about conversion, conversion, conversion. Otherwise, your blog, regardless of how authoritative, credible and beautiful it may be, will fail to make significant money.

Sure, you can make a few dollars here and there, but beer money gets old very quickly. There’s nothing more soul crushing that the realization that you have been putting hundreds of hours into your labor of love only to see a few bucks in return. That gets old quick.

Do yourself a big favor, target your niche right to turn your blog’s income generation power on.


Here’s 3 Tips To Get More Affiliate Profits From Your Auto Responder

As I have said before in a previous article, one function of an autoresponder sequence is to maintain the customer’s interest and anticipation, especially in the early stages of the relationship. You don’t want to go on a hard sell from the word go – your customers will soon figure it out and opt out in droves.

There are several methods of building that interest and anticipation, the factors that makes your customers always open your messages rather than someone else’s, because they know that there will be something of value in there.

If you are writing an eBook, for instance, tell your subscribers about it, what it’s about, the stage you are at in writing it. Perhaps you could invite their input, ask them what they would like to see covered in your eBook. As a bonus, if you use this technique you probably have a guaranteed sale of your eBook when it is eventually finished and ready for publication. Tell them when it will be ready, and that they will get a special reduced price for being one of your subscribers.

Use your autoresponder to let them have a sneak preview of your product, leak snippets of information in a logical sequence. Model your plan on the “teaser” ads you see for new products or for upcoming TV programs. Just about every commercial break you will see a promo, telling you about programs coming up, and showing short scenes from the program, all designed to make you want to see more. You should do the same.

If you are writing an eBook, publish part of a chapter on your website, and tell visitors that they can read more if they opt in, using the sign up box you have provided on the same page. Load these new opt ins into your autoresponder, and get them into your message sequence.

I’ve just finished reading “The DaVinci Code”, albeit a bit later than most, and Dan Brown does a great job of finishing every chapter with a cliff hanging situation, leaving you reluctant to stop reading, especially if your lunch hour is over and you have to get back to work! Obviously your eBook won’t be a thriller like that, but you can at least think about a suspenseful ending to your chapter snippet, thereby encouraging people to want more. One of the great maxims of stage comedians is to always leave them wanting more – a sports star should always retire at the peak of his powers, so that fans will say “Why did you retire?” instead of “Why didn’t you?” Incidentally, that’s a quote from (I think) Ian Chappell, one of the great Australian cricket captains.

At the end of your teaser sequence, you will have a solid core of loyal readers. People who are not really interested would have opted out of your list long ago, so the ones that are left must still be interested, and form a highly targeted market for what you have to offer. With a bit of luck, they are eagerly awaiting the release of the final product, and will snap it up as soon as it becomes available. I’m sure you’ve been on the end of just such a sequence from one or other of the super affiliates. This is how they get their phenomenal sales on the first day of a product’s release. They have built up such eagerness and anticipation that their subscribers are waiting with their checkbook in their hand! This is where you want to be.

In summary, use your autoresponder in three ways:

· By seeing how many of your subscribers do not opt out, you will gauge the interest in your product

· You can build up great interest and anticipation before your product is even released

· Because of the above, you should have a huge amount of interest by launch day, and by the day after launch you should be checking your Paypal account and wondering what you are going to do with all that money! ps See why people are buzzing over these books now