Uncategorized

Using Online Courses for Internet Marketing

Online courses, or email courses are becoming an increasingly popular way for savvy Internet marketers to promote their products and services. Online courses or email courses essentially include short online presentations or emails which include insightful information on a particular niche subject. These courses are usually offered in multiple, short segments to keep the students interested in the topic. This type of advertising serves a useful purpose and many of the participants do not even realize they are being subjected to a marketing campaign. This article will discuss creating and distributing an online or email course for the purposes of advertising your business.

The creation of an online course of an email course should begin with a solid idea for a series of educational articles which pertain to your business and will be of interest to your potential customers. Educational email courses can sometimes be sold for profit themselves but if you are interested in using the courses as marketing tools you will most likely be offering these courses free of charge in an effort to entice potential customers to purchase your products or services.

Determining the topic of your courses is very important because it can dictate the success of your marketing effort. Consider an online retailer of running shoes. This business owner may want to develop a series of email courses on subjects such as training for a marathon, preventing injuries, increasing speed and running for fun. Each of these courses may contain a few segments which offer different perspectives on the subject. These courses are ideal for this business because they are subjects which are likely to be of interest to the customers of the business. Likewise a real estate agent may opt to offer email courses on subjects such as understanding mortgage options, finding a lender or house hunting. Again these are all subjects which are likely to be of interest to the real estate agents clients.

The distribution list for your online or email courses should mostly include members of your target audience. This can be achieved by either offering the course as a download online where only interested Internet users will partake in the course or only emailing the course to recipients who have specifically expressed an interest in receiving more information about your products and services and have submitted their email address for this purpose.

Once you decide on a subject for your online or email course, seek out a qualified writer to create the content for your online or email course. This will help to give your copy a more professional appearance. The writer can assist you by creating copy which is informative and useful to your readers but is also well written, clear, concise and easy to understand. If your niche topic is highly specialized you might have to provide the writer with product information as well as research materials to ensure the content is informative and accurate. Additionally, you should review the content once it is completed to verify the accuracy.

When distributing your email course or launching your online course, it is helpful to request feedback from the users as the conclusion of the course. This is completely voluntary but when users respond they can provide you with useful feedback which will be extremely helpful if you intend to launch a similar marketing campaign in the future.

Uncategorized

The Fine Line between Internet Marketing and Spam

Savvy business owners who take advantage of Internet marketing realize there is a fine line between marketing and spam and orchestrate their marketing campaigns to gain the maximum amount of exposure without running the risk of being viewed as spam. The definition of spam is open to interpretation but most people agree on the fact that spam is equivalent to junk mail you receive at your residence. In general spam is unsolicited emails which are part of an advertising campaign. The term spam can also apply to message board postings which are posted solely for advertising purposes. This article will examine the differences between effective Internet marketing and spam.

First we will consider the use of message boards for the purpose of Internet marketing. Message boards are essentially online meetings places for Internet users who share a particular interest to exchange idea, ask or answer questions or just socialize. These message boards allow users to register and post messages. Most message boards have asset of guidelines which the users must follow when making posts. These guidelines may vary widely with some being very strict about acceptable content and others not being nearly as strict. It is important to follow these guidelines because failure to do so may result in the moderators deleting your account and other members not paying much attention to your posts.

Message boards are ideal for Internet marketing because they can provide a business owner with access to a specialized target audience. If you are in the business for finding jobs for employees who wish to telecommute, you might join a message board dedicated to working from home to find members who may be interested in your products. Here you may learn a great deal about the concerns of your target audience. You can also take the opportunity to post links to your website when appropriate and in accordance with the message board guidelines. This is considered to be smart Internet marketing. However, if you opt to respond to each and every post with a link to your website even when it is not relevant and do not offer comments of value to other members, they are likely to view your posts as spam. This can be damaging because these members may opt to avoid your website even if they have a need for your services.

E-newsletters and email advertising are one area of Internet marketing which is most likely to be viewed as spam if not done properly. Most Internet users to not appreciate unsolicited emails especially when these emails do not pertain to a subject that interests them. This is often the case when business owners buy email lists and send their advertisements to everyone on the list. This is not effective because you are not likely to reach a large population of your target audience. Additionally, recipients of the email may block your email address so future communications are automatically sent to a spam folder. Some recipients may even report you to their Internet service provider who may investigate the claim that you are a spammer. A better way to approach the concept of email marketing is to only send e-newsletters and advertisements to past customers who have specifically asked to receive such emails and potential customers who have requested additional information.

Uncategorized

Placing Banner Ads

Placing banner ads can be a highly effective way to market your business on the Internet. Banner ads are essentially advertisements which appear on a website, usually in the form of a combination of graphics and text, to encourage Internet users to click through these advertisements to your website. The most common form of banner ads is an advertisement which appears on the top of a website and spans the width of the webpage. These advertisements derived their name from the similarity to a banner but technically banner ads can come in a variety of shapes and sizes. This article will take a look at the effectiveness of banner as well as methods for placing these banner ads.

Banner ads can be highly effective if used properly. However, placing your banner ad all over the Internet with very little consideration to whether or not the location is likely to be beneficial to your business is not a good idea and can be a tremendous waste of money as well as other resources such as time and effort. Therefore business owners who are considering using banner ads to promote their business should spend some time to learn how to use banner ads effectively and to find ideal location for placing their banner ads.

The most ideal location for a banner ad is prominently displayed on a website which receives a great deal of website traffic and also complements your products and services well without providing direct competition for your products or services. As an example consider a business owner who specializes in selling athletic shoes specifically for runners. Buying banner ad space on a website which offers advice on training for running events and provides information on upcoming races would be an excellent idea. This website attracts visitors who have an interest in running and are likely to purchase athletic shoes but does not sell running shoes directly. This means the website attracts members of your target audience but does not compete for your business.

In addition to purchasing banner ad space, some business owners opt to join banner ad exchange groups. This is an alternative in which the business owner does not pay for their banner ad to be placed on another website but in exchange they agree to post one or more advertisements on their own website. This is a very affordable option for placing banner ads but it is not always the best strategy. This is because the business owner often has little input into where their banner ad appears and has limited input into the banner ads which appear on his website in return. In most cases, business owners have the ability to decline to host advertisements which they deem to be offensive but cannot specifically choose the banner ads they must post.

Finally, when posting banner ads, business owners should be aware of the effectiveness of the ads they place. They may choose to post different designs for their banner ad on different websites but they should monitor the results of their advertising to determine if one style is more effective than another. This information can be very important. If one style is enjoying a great deal of success while the other style is not, the business owner may wish to use the more successful style for all of their banner ads or to redesign the less successful style to make it more appealing to Internet users.

Uncategorized

Your unique sales proposition

One of the biggest issues any site, niche based, or mainstream faces, is their unique position in the market.  If you’ve not got a unique position, then you’ll find that you’ve got nowhere to ‘stand out’ or promote yourself.

USP’s were originally defined around the 40’s, as a position a company took to make them stand out from their competitor and make the customers of said competitor switch to them.

It works, basically, as an understandable and tangible reason for people to buy your product, over that of other, competing products – clear and tangible can be actual, measurable reasons, or a benefit that your competitor doesn’t offer.

For example, a bank in the UK is promoting themselves on the concept that their:

Call centers are all in the UK – so no one is dealing with crackly lines, or broken English due to the call centers being based in a lower cost area of the world.

They have no middle men – which means there’s no commissions to pay to anyone.

They have NO share holders, so don’t charge money for things that should be free.

That’s the USP for that bank – and its resulted in many people switching to them.

Your unique sales position is a clearly defined statement of what your business stands for – what makes it special.  Its the thing that makes your business all you.

Your USP could be your customer service position – whether its to do with your response time, or your guarantee, in fact it can be anything that makes you ‘different’ from your peers.  The only caveat to this is to make sure its a clear difference – anything unclear, or too technical may not work, or be completely overlooked by your customers, thereby creating no reason for them to switch to you or choose you over their competitors.

Uncategorized

Mobile Marketing

Mobile marketing can be classified into two types based on the technology involved. The more traditional form involves marketing on the move like moving billboards and road shows. The second type refers to marketing on a mobile phone like cell phone. Since the onset of millennium, mobile marketing though cell phone has become very popular. Short message service popularly known as SMS has made marketing by this method a lot easier.

There were some problems in the beginning as unwanted information was being sent to the people. Most of the SMS that were passed around was spam and it received negative media response in all parts of the world. This was because a sector of the advertisers bought list of mobile users and began sending them unsolicited messages. They were later stopped due to strict security measures and laws passed. Marketing industry recognized the potential of mobile marketing and utilized it to the full extent. The mobile service providers coded guidelines and laws. It then became a legal advertising channel. The Mobile Marketing Association and Interactive Advertising Bureau also have laid down guidelines for the proper functioning of mobile marketing.

Mobile marketing has become popular in Asia and Europe as it is a novel idea and in Europe alone hundreds of millions of pounds have been investing in SMS advertising. Now SMS has become the most famous part of mobile marketing. Because of the popularity of short codes, SMSing has become a lot easier. This has created a new approach to reach out to potential customers. Now mobile short codes are looked upon as mobile domain name, by many of the brands around the world, when the customers message the brand at any occasion.

In America, the first SMS short code campaign was started in 2002. SMS containing short codes are easier to send a message with complete information. Short codes are usually numbers that are assigned to mobile operators of a particular location, which they use for brand campaigning and other purposes. They are very small, like they contain only four to five words. These numbers are always under scrutiny by the service provider and each and every message is monitored to see that they do not go against the original service description.

Like opt-in emails, customers have to opt for SMSes. This is the biggest criterion, which the advertiser has to follow in order to send a promotional SMS. Some of the mobile operators ask for double opt-in form from the receiver. At the same time opting out is made easy for the customer. When the customer wishes to terminate receiving messages, they have to send STOP word by SMS. All these guidelines have been laid by the Mobile Marketing Association consumer best practice guidelines and it’s a compulsion to follow those by all the marketers who wish to do mobile marketing in America.

Now, service providers have started to provide the option of sending SMS to email addresses. Other than this, other services provided are mobile games, mobile tones etc., which are used for promotional purposes. This has lead to the invention of MMS or Multi-media Message Service, through which short promotional videos and animations can be send. Bluetooth is another good technology. It started in 2003, and many companies in Europe have found it useful. When a message is send via Bluetooth, the receiver should accept request from the sender. So, sending messages by this method is legitimate. The message transfer speed is high and is also a free service as it is a radio-based technology.

The method of sending SMS advertisement to mobile phone users based on their geographical location is known as Location based service. The customer is tracked via a GPS chip which is built-in the phone. Radiolocation signals from the nearest cell phone towers are used for this purpose.

Mobile marketing follows a very safe marketing strategy, as it is customer opted. The short message sent through this method is known as mobile originated or MO message. If the advertisement is done through a call, the call is known as mobile terminated or MT message. As there is a phenomenal increase in the number of mobile phone users, this kind of marketing is a sure hit.

Uncategorized

Taming Customers though Promotional Marketing

If a business firm id able to control the minds of million of customers, it will earn billions as profit. It is impossible to do that. But using some promotional strategies, the mind of the consumer can be tamed by influencing their decision making power. They can be presented with material, which can be motivating and persuading. There is no magic involved in this; only the psychology of the human mind is to be studied and played with. Human mind reacts to different situations in different ways. Some key psychological aspects can be studied in promotional marketing to get overwhelming customer response.

Curiosity is the want to explore the unknown. Humans are always in pursuit of knowledge. They want to know more than what others know. Secrets are simply hard to be kept. This desire can act as an attractive force in marketing. Like customer won’t be that interested if they are told that they can be provided with successful diets. Instead they want to hear the secret of the diet plan which is being provided.

The information shouldn’t be let out easily. Obviously it is important to catch the attention of the customer by interesting heading, but the content, too, should be as interesting so as to retain the interest of the reader till the end. In case of cross-titles or sub-titles, the initial ones will always have the advantage of developing more curiosity than the following sub-titles.

If the content speaks about why the customer should select so and so company or product, it will be easier for them to relate to it. Let the matter speak out and give the explanation by itself. Like supposing a company wants to sell some product before the expiry date and it’s the slowest time of the season, plain advertising won’t do the trick. Customers are smart enough to think that the company wants to get rid of the old stuff. Instead if the customers are provided with a discount or a limited time offer, a believable reason, they will be more attracted. Every action should have a solid reason.

Customers are greedy from a marketing point of view. By understanding the need of the customer, a basis can be prepared for the content. Their greed should be taken into consideration while preparing the content. They should be shown how the product or company would benefit them. They want to buy benefits in the form of products. Suppose when advertising for a camcorder, say that it displays all the colors that can be seen with naked eye, instead of saying it supports 16-bit color.

Just specifying that the memory card have a memory of 2 GB isn’t catchy. Instead it should be quoted that the memory card can store over 500 pictures, 100 audio songs and 50 videos. This surely will increase the customer enthusiasm. The benefits should be clearly mentioned to the customer and later other information about the product can be discussed, in case if they are looking for more. This is called listing the product features. Features reveal what the product has and benefits describe the advantages that can be derived from those features. Each feature can have more than one benefit, depending on different situations and customer needs. Lots of benefits and fewer features should always be the way to go.

Uncategorized

Relationship Marketing

Relationship Marketing is targeted at building stronger and long lasting relationships with clients and other companies. The business is done with a strategic orientation, where the relationship is improved with existing customers rather than finding new customers. It is meant to cater to the needs of individual customers. Its major part involves studying the need of the customer and how it changes in different circumstances.

Relationship marketing applies techniques like marketing, sales, customer care and communication. The relationship is not only enhanced but its life period is increased by these strategies. And as the customer realizes the value of relationship, they are drawn closer. This marketing not only focuses on building relationship and attracting customers to their products and services but also how to retain them.

A raw form of Marketing came into existence in the 1960s. But, organizations were still facing difficulty in selling products, so a system was developed to sell low cost goods to larger group of customer. Leonard Berry and Jag Sheth originated this marketing, in 1982. It was started in B2B markets and industries, which involved long term contracts for many years. Over the period of time, various marketing strategies were improved and relationship marketing was one of them.

Relationship marketing is applicable where the customers have many options in the market for the same product or service and the customer is entitled to make a selection decision. In such a kind of market, businesses try to maintain their clients by providing comparatively better products and good service and hence, achieving customer loyalty. And once it is achieved it becomes difficult for competitors to do well in the market. The customer turnover wasn’t paid attention on as the main attention was on customer satisfaction. This kind of marketing was initially named as defensive marketing. Offensive marketing is the marketing strategy where not only new customers are attracted, but also the sales are stepped up by increasing the purchase frequency. This kind of marketing concentrates on freeing dissatisfied customers and acquiring new customers.

According to a research, the cost of retaining an old customer is only ten percent of the cost of getting a new customer, which makes sense to not to run around to get new customers in relationship marketing. And according to another research done by cross-sectional analysis, says that, a five percent improvement in customer retention is responsible for twenty-five to eighty-five percent of the profit. Usually high cost is incurred when getting new customers, so if sufficient number of existing customers is retained, there will be no need of acquiring new customers.

Once the customer trust is gained his chances of switching to other company becomes relatively less, he buys goods in bulk, he buys other supplementary goods and he starts neglecting average price variation. This maintains the unit sales volume and there is an increase in dollar-sales volume. The existing customers will be like a living advertisement. If he is satisfied with the company he will recommend it to his friends and acquaintances.

Since the existing customers are familiar with the process, it will take less time and money to educate them about the procedures putting fewer burdens on employees also and making them feel more satisfied with their jobs. The customers are divided into groups based on their loyalty. This procedure is known as relationship ladder of customer loyalty. The groups in ascending order are prospects, customer, client, supporter, advocate and partner.

Due to the advancement in computers and Internet, software has been developed to facilitate customer relationship management. With the help of this software the tastes, activities, preferences, and complaints of customers are tracked. Almost all the companies have this software in their marketing strategy, which benefits the customer as well as the company.

Thus the main aim of relationship marketing is to construct and maintain relationship with committed clients who are meant to bring profit to the company. The other benefits achieved are confidence building and social benefits.

Uncategorized

Work Your Hidden Profit Potential.

Direct marketing campaigns are truly effective when you precisely target customers likely to buy from you. This is done by Profiling and Modeling prospects and clients.

Dumb mass mailings are replaced with “surgical” campaigns that market to specific customers with accuracy using technology that is now available.  Today, it’s possible to collect an enormous amount of information about customers, but to use it effectively you use it in “profiling” and “modeling”.

Both of these techniques are ways of applying external data to possible clients.  They can be used to prospect for business or to zero-in on existing customers for your mailing.  The goal is to predict behavior based on what you know about your customers.

These two methods are not mutually exclusive, and marketers often use them together.  The difference is that profiling data is overlaid against an existing client database, and has a long life span. It can be used for several mailings, and in contrast modeling is used to sharpen the focus of a specific mailing.

In profiling start with the premise that you don’t want to deal with a customer segment, but rather an individual customer.  Break up your client segment into clients who share similar tastes and buying habits.  Then use demographic and behavioral information to create a useful snapshot of the customer.

Begin to gather this information from your existing customer database noting such things as frequency of purchases, buying habits, responses to marketing offers, and repeat purchases. Then start with your perceived prospects using alternate sources of data from purchased sources.  Use all this data to break your customers into clusters that share purchasing traits.

Obviously, profiling and modeling add to the cost of your mailing project. You may wonder why you shouldn’t just stick to the old method of “recency-frequency-monetary” (RFM) analysis. The reason is that for RFM to work effectively you need data on the client’s purchasing habits, and that’s the rub!  It only works for your existing customer and is of no use in finding potential clients.

What makes profiling/modeling cost effective is found in three current trends.

  1. Rising mailing costs.
  2. Computers able to compute mountains of data rapidly.
  3. Higher quality customer data available.

In the past, direct marketers could mail out 400,000 mailings to find a strong market of 40,000 (1 customer out of 10 mailings was average).  The dramatic increase in the cost of paper and postage has made this practice prohibitively expensive.

Computers today are capable of doing millions of computations per second.  This makes analyzing mountains of data possible and not unthinkable anymore.

Higher quality customer data is more available today, and there are more sources available for obtaining it than ever before.

The result is that you can afford to do a lot of number-crunching before you spend a penny on postage.  You can also weed out the useless names and mail only to your most likely prospects.

There are 6 factors to consider when building customer profiles:

  • Affinity profiling – analyzes current buying habits to better match customer to product. Knowing what kinds of product a particular customer is buying gives you the ability to build an “affinity matrix” showing what related products would stimulate more sales from him/her.
  • Demographic and psychographic data is also used for profiling. Demographics tells you a client is a 29-year-old, unmarried, male who earns $45,000 and drives a 2-year old Lexus.  Psychographic data suggests that single young men who buy status-symbol cars are excellent prospects for other highly visible status products.  Combining the two types of data yields a customer profile to someone marketing, say, the latest cellular phone.
  • Lifestyle Coding is used to enhance basic demographic information.  Simply put – people in certain demographic categories will likely have similar hobbies and other interests.
  • Mapping is another useful tool in building customer profiles.  Census data, topographic information, geographic coordinates, and zip code+4 postal data can be fed into a computer yielding maps that can be color coded to certain characteristics of consumers in particular neighborhoods.
  • Cluster Coding is a popular means of grouping people by lifestyle characteristics.  Remember hearing the terms “Urban Up-and-Comers, Settled In, and White Picket Fence” used to describe market segments?  These are known as “clusters”, each given a score according to affluence, social position, activities, and aspirations.
  • Survey data – can be used to enhance demographic, lifestyle, and other data to build a profile.  This is collected directly from your customers via application forms, surveys, and credit histories.  This provides a more personal portrait of the customer than merely census or demographic data.

The Direct Marketer of today has become more of a “surgeon” than a “shotgun hunter”.  It’s no longer cost-effective to shoot at 400,000 prospects to get 40,000 clients, and with computers it’s easier to slice-and-dice data today.

Uncategorized

Get What You Want in 7 Powerful Steps

In my most recent columns we’ve covered issues about improving your business and marketing, but today let’s start right at the beginning.

You’re really getting tired of the 9 to 5 “rat race” and are thinking about chucking it for your own business.   All your friends keep telling you that you could do for yourself just what you’re doing now for your boss. Why shouldn’t you profit from your ideas instead of him?

You keep thinking about it because you know that you’ll never be financially where you want to be with a weekly paycheck, but what business would you start?

Before you pack in that weekly paycheck, this is the time to evaluate yourself and your future and it takes some real, down to heart honesty.  You want to change your life for the better, so let’s start.

Did you know that you have the potential to do and be anything you want?  People have different perceptions of the ideal life, and it ranges from obtaining financial freedom to as simple as owning a new pair of sneakers. Unfortunately, many fail to reach their aspirations because they can’t get a solid, clear picture in their mind of what they want.

Take the next few days and embark on a fact-finding journey that will be a life-changing experience.  Get a pad and pencil and start with this first step:

STEP 1 – KNOW EXACTLY WHAT YOU WANT – Be specific in your passions, then focus all your efforts on that particular desire.

Those who always change their minds and those who give up easily when the going gets tough will never get anywhere.  If you’re a bit confused and aren’t sure what you really want in life answer these questions:

  1. What makes your heart beat with excitement?
  2. What makes you happy?
  3. What are you constantly thinking of day and night?
  4. What do you want to do with the rest of your life?
  5. What do you enjoy doing?
  6. What are your obsessions?
  7. What things make you jump for joy?

Write down all your possible answers to the above questions.  Write down everything, no matter how silly or unimportant it seems. Put all your desires on paper that answers any of the above questions.

When that’s done, go back and circle five to seven items that interest you the most.  Then evaluate and choose with your heart, not your mind, the one and only thing worthy to spend all your time and resources on and that brings out the best in you.

Now you may wind up with something like, “I want to play quarterback for the RAMS.”  If you’re over 20 I’d say that isn’t too viable a choice, but you could do something related to football or sports.  How about starting a sports publication?  Or perhaps a sporting goods retail business, sports memorabilia business, or even a gym could be the answer.  You can always read books and surf the net to help you in your search.

The most important thing to remember, no matter how “pie in the sky” it seems, is to USE YOUR HEART.  Others may disagree with you, but you should be firm with what you really want.  Others may offer comments or advice, but the final decision is always yours to make.  You should concentrate on what you want, not what others want.

Remember you only get one shot at living your life.   There are no replays and you don’t get to do it over.  You may not do it right, but at least you’re doing it.  Too many lives have been lived in quiet desperation waiting until – until they had saved a nest egg, until the children are out of school, until I retire, and they depart this life before “until” ever arrives.

Don’t go to sleep tonight without making a decision on WHAT YOU REALLY WANT IN LIFE MORE THAN ANYTHING ELSE.

Then spend a few days evaluating how to make it possible and make a living at it.  Begin living every day as if it were the last day you had – never leaving anything to be done next week, next month, or next year. 

There will always be bills, things will always break down eventually and need replacing, there may be storms and earthquakes and repairs – but there will only be one life for you to live. It can’t be put on “hold”!

The final outcome of your efforts may be in the future, but you’re living each day by taking steps toward that outcome. 

Uncategorized

Marketing Effectively With Email

Like any type of marketing, email marketing involves a great deal of time and effort to ensure the marketing campaign is effective. This is important because an ineffective marketing campaign of any type is a waste of money and resources. Spending a great deal of time, energy and money into an email marketing campaign which is not reaching the members of the target audience and is not convincing recipients of the email to make a purchase or visit your website is not worthwhile. This article will discuss how to implement an effective email marketing strategy to ensure your business, financial and personal goals are being met.

One of the most important aspects of marketing effectively with email is to ensure your marketing efforts are reaching the members of your target audience. One way to do this is to ask former customers as well as potential customers to join your email distribution list. This will help to ensure the majority of members on your email distribution list have an actual interest in your products or services. This is important because you are much more likely to generate sales when you are marketing to this type of an audience than you would if you were marketing to a much larger audience without an interest in your products.

Another aspect of marketing effectively is to hire an experienced professional writer to draft the content for your emails, e-newsletters, email courses or any other methods you are using to email your message to potential customers. Having your content written can give you a significant edge over the competition if they are drafting their content themselves. The quality of your content is a reflection on your business and poorly written content with no substance will reflect poorly on your business.

Effective email marketing should also be written in a manner which will appeal to the target audience. If necessary you should conduct market research to determine demographical information for your target audience. This research may also determine preferences the target audience may have for receiving marketing information. This may include the type of language used, the format of the emails, the layout of the emails and even aesthetic appearance of the emails. Paying attention to these details can make the email marketing campaign significantly more effective.

Finally, effective email marketing should not be viewed as spam. This is a difficult situation. In many cases an email marketing campaign will involve distributing mass emails but care should be taken in these endeavors to avoid having these emails construed as spam. This is important because many Internet service providers include spam filters which apply algorithms to each email account to determine which messages are spam and which ones are legitimate. Emails which are deemed to be spam may never reach the intended recipients. Emails which may it through the spam filters may also be automatically deleted if the Internet user believes it looks like spam. For this reason care should be taken to ensure all marketing emails provide quality content, advertise only subtly and ideally are only sent to email recipients who have specifically requested information about your products or services. This will give you the best opportunity possible to reach your target audience and have a positive impression on them and hopefully entice them to make a purchase or visit your website.