Page Rank Based On Popularity– The web search technology offered by
Google is often the technology of choice of the world’s leading portals and websites.
It has also benefited the advertisers with its unique advertising program that does not hamper the
web surfing experience of its users but still brings revenues to the advertisers.
When you search for a particular keyword or a phrase, most of the search engines return a
list of page in order of the number of times the keyword or phrase appears on the website.
Google web search technology involves the use of its indigenously designed Page Rank Technology
and hypertext-matching analysis which makes several instantaneous calculations undertaken without any human
intervention. Google’s structural design also expands simultaneously as the internet expands.
Page Rank technology involves the use of an equation which comprises of millions of variables and terms and
determines a factual measurement of the significance of web pages and is calculated by solving an
equation of 500 million variables and more than 3 billion terms. Unlike some other search engines,
Google does not calculate links, but utilizes the extensive link structure of
the web as an organizational tool. When the link to a Page, let’s say Page B is clicked from a Page A, then
that click is attributed as a vote towards Page B on behalf of Page A.