Press Releases are one of the easiest methods of introducing your website and
spreading your message in front of thousands of prospects in your niche
market, as well as picking up affiliates and potential joint venture partners.
With press releases, you simply hire a skilled writer to create an article that will
broadcast out to the news sites like www.BusinessWire.com ,
present your product and service in the form of “newsworthy content”.
The trick is exactly that: you want to create a press release that appears to be news,
rather than an advertisement. The back links that a press release can create is phenomenal,
in fact, I have seen an intense surge of traffic within minutes of my first press release
being published, and months later, I was still receiving targeted traffic from
the circulation of this release. The one thing you need to be careful of is that you
model your press release so that it cause an emotional response in your viewers.
Your press release title should be no longer than 150 characters in length (otherwise it may be
truncated without prior approval) and grab the interest of your readers immediately. It should
also flow well into your first paragraph, carrying your message and seaming it together.
Make sure that your press release features your primary keywords that are relevantto your product or
service, as search engines will index these press releases based on the keywords that
are featured within the content. Also be sure to include your company name at the beginning
and end of your press release to increase branding and public awareness.
Press Releases Example Format:
FOR IMMEDIATE RELEASE:
Web site address
City, State, Date —Statement explaining what press
First paragraph- Gives the facts. Includes who, what, where, why, when and how info.
Remainder of body text – Should include any relevant information to support what
is written in your title and your first paragraph. Last paragraph- Ties it all together
and provides readers with additional information link
Press Release Distribution Sites