Duplicate Content; The Truth- You’ll likely hear Internet Marketers warn you against the downfalls of
recycling articles or submitting the same article content into multiple directories.
From personal experience of being involved in article marketing for the last three years, this
has never been an issue for me. I will say however, that recycling article content across
multiple topics can hurt you. Here is what I mean: Let’s say that I create an article titled “Ten Ways
To Repair Your Credit in California”, and then I use the same article, renaming it to “Ten Ways To
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Repair Credit in New York”, and I do this 50 more times covering every State, moving into Canadian
provinces, territories, perhaps even going over to the United Kingdom and beyond.
This kind of activity has wreaked havoc on my rankings, and in some cases, it’s been said that
Google will penalize you quickly, for doing this by slapping any sites that feature Adsense along with
these types of articles, so I suggest that you avoid doing it.
That being said, I have used PLR (Private Label Rights) content successfully, without making any
modifications to the content, but I do recommend, whenever possible, that you outsource your article
content to affordable freelancers so that you are able to showcase original content on the directory
and entirely different content on your website itself.
When it comes to integrating keywords into your articles, you might find that the primary keyword
phrases are too competitive, and that it’s difficult to rank for them. Instead, focus on longtail
keywords, even in highly competitive niches. Here’s an example using the weight loss market:
Keyword: Weight Loss Too competitive, difficult if not absolutely
impossible to rank for. Weight Loss System
Still too competitive of a keyword phrase. Weight Loss After Pregnancy
Still a popular niche market, but drilled down so that the competition will be less intensive.
The objective is to stay within popular niche markets, because you know they are profitable,
active markets, however you want to go beyond the most competitive phrases until you find long-tail
keywords that are still consistently being used, but that fewer competitors are targeting.
Run your keyword phrases into Google’s Keyword Tool
until you have a solid listing of at least 20 keywords for your articles.
When it comes to creating your articles, there are a few things to keep in mind:
You want to plug in your primary keyword phrase into your title whenever possible, but be careful
to keep the title strong, motivating people to read your article and of course, visit your website.
Since the title is the very first thing that people see when they visit article directories, you need
it to be relevant and capture their attention quickly.
Stick with direct titles, or if you know your target audience (and you should) consider group
centric titles (ex: “Top Ten Tips For Internet Newbies” or “Five Critical Steps In Getting Your Ex
This is basically a short description of your article and is what people see when they are
searching for articles using the article directories built-in search utility. Usually the
summary is only a few lines long so be sure to get right to the point, highlighting the most important
aspects of your content. Note: Some article directories don’t allow you to
enter in a specific summary, but rather pull the first few lines from your article’s body, so make
sure that you craft your article accordingly if you are using directories that do this.
Keep it interesting and on topic. Use short paragraphs rather than lengthy ones and limit your
article body content to 400 characters in total. You want to get them interested enough to click on
the link within your resource box without giving too much away.
Story telling is a very smart method that successful article marketers have used to bring a
reader from start to finish. The last paragraph in your article needs to be as compelling as the first
because this is ultimately your very last chance to encourage your reader to click on the resource box
and learn more about you, or the topic you are focusing on.
Duplicate Content; The Truth-Resource Box:
You need to utilize this space in the best possible way you can, after all the entire purpose of the
resource box is to get them to visit your website or another website that you are promoting.
If these readers fail to follow through, your article was all for nothing. You should think of
your resource box as a 25 second commercial. What is the strongest message that you can use to
motivate your readers to click on your link? If you are not sure what you can offer within your
resource box, here are a few things I have used successfully for over a year now:
- A Free Report
- Subscription to your newsletter
- A free ebook
- A free sample of a paid product
- A Free Trial Membership
- A Video Guide
- A audio call or transcript
As long as you are offering something relevant to the subject of your article, you should be able to
feature a high converting resource box with the required elements.
Tip: Use anchor text within your resource box so that you are generating back links for your keyword
phrases, rather than just ranking for your domain name itself. Most article directories allow HTML to
be used within the resource box, enabling you to post anchor text links instead of direct URL’s.
Example: “Click here to download your free report” rather than: “Visit http://www.yourdomain.com for your
free report”. Submission Process
Write 20 articles and submit half of them into the top five article directories, with the remainder
being submitted into the remaining top ten.
Remaining articles are submitted to:
Other directories worth considering:
Automatic submission into top article directories: