The concept of article marketing is a simple one: Write high quality content and distribute it
amongst the most popular article databases and directories online, generating traffic from the
back links in the attached resource box. It’s as simple as that. There are however,
critical elements that need to be included with each of your articles, so that
they are performing at their maximum potential, and generating high grade,
targeted traffic to your site. To begin, you’ve probably heard of the beast of all
article directories, www.EzineArticles.com With Ezine Articles (otherwise known as EA), you
are able to set up as many profiles as you wish, adding in hundreds of articles a week, and
including up to two links in your resource boxes. Best of all, you can easily cover a multitude of
niche markets from within one EA account, by creating alias (sub accounts) under your main
profile and creating article content focusing on each of your main industry’s.
There is a major difference between the types of articles that I am going to teach you to create,
and the garbage that clutters up these directory sites. For one thing, your articles
are going to be highly targeted. You know your niche market, and you
should know your target audience. Based on the products and services that you are offering,
you will be able to utilize article directories to instantly reach out (deep) into your markets and
pull out as much free traffic as you can handle. But we need to get specific. Whether or not your market is
a broad one, you need to first evaluate your target audience, find out what they are searching for, what
problems they have that they are actively searching for answers to, what solution you can provide that
would entice them to finish reading your article and further explore your website.
The value of your article is in the quality of its content, not just in the quantity, and sadly
enough, as you’ll soon discover when you explore the top article directories, the majority of
article marketers forget all about the importance of solid quality (and relevancy) and instead,
submit dozens of low quality articles every day. While I won’t argue that quantity is important,
because it is, the more articles you have in circulation, the more traffic you will ultimately
generate to your websites, you also need to place a severe emphasis on QUALITY..
Think about it, 1,000 articles that don’t convert, versus 12 that do, well, you know which one to go
with. If you rush out articles without conducting keyword research and paying close attention to
create articles that consist of a solid headline, fluid content and a call to action, prompting the
reader to click the links found within your resource boxes, leaving the article directory
itself to explore your website, you are literally throwing money away.
What you want to do is focus on is first attracting readers and then retaining them, while your
resource box does the rest of the work for you, funneling these readers over to your website where
you continue to push your brand and get the most out of your article campaigns.
In other words, you really will want to craft the kind of articles that speak directly to your
market. In order to do that, you need to thoroughly evaluate your market and your intended audience
before you ever write a single article. For example, if you have an ebook product that
helps eliminate or control acne, you will want to take it a step further and analyze everything from
the age range to the gender of your primary customer.
Once you have this information, you will be able to write articles that speak directly to them, and
once you do that, generating traffic with every article you create and distribute will be as simple
as, 1, 2, well you get my drift. So, how can you evaluate your target market and
figure out who the heck your average customer really is?
This is where you begin at home, with your product itself.
Was your ebook written for a specific age group? (in our example of acne, would the ebook be focused
on teens, etc?) Is your product or service geared towards a
specific gender? (Ebooks focusing on parenting, work at home moms, single dads, would have specific
gender oriented audiences). You need to identify your target market early on,
so that you can cater to them in such a way that you are able to guide them from the articles that
are featured online, to your website, where they can explore your products, services and perhaps
additional content or information. Part of executing a successful article marketing
strategy involves both keyword research and niche marketing research, one that will help you pinpoint
where your target market is, and the other will help you successfully dominate it. To begin, let’s take a
closer look at how you can quickly drill down into your main keyword phrases by evaluating potential
keywords that you can use within your article content. I use Google’s Keyword Tool available at:
I keep it simple (don’t over complicate keyword research, because it’s really exceptionally easy to
do). I begin by entering in my primary keyword phrases, and if you know your product, you should
know what these keywords are, otherwise, take a few minutes to consider what it is that you are
offering and create a listing of potential keywords that best describe your product and those who would
purchase it. For example, if you are offering an ebook that helps new gardeners learn how to grow
vegetables, you might create a quick keyword list that looks something like this:
- Growing Vegetables
- Vegetable Garden Help
- Vegetable Garden Tips
- How To Grow A Vegetable Garden.
and so on. Think of keyword phrases as potential article titles for your niche market. If you discover that
there are enough searches to warrant using these keywords, your next logical step would be to create
articles that use these keywords both within the title and the actual body of the content itself.
When you enter in your keywords into the Google Keyword Tool, you be given access to data that will
help you determine the profitability of each keyword phrase, based on current searches conducted
each week, as well as the competition advertising to that market using the same keyword phrases.
What you are looking to find are keyword phrases that receive a lot of activity, yet have little
competition. It may take awhile to pinpoint down a decent size list of keywords, but if you are
persistent, you will be able to compile the best possible listing of keywords that you can use
within your articles to improve your ranking in the search engines and within the article directory
itself. You can also evaluate keywords from on the article directory sites themselves, by browsing through
the categories of your market and looking at what keywords are being used in competing articles
(hint: view the source code of the page where the article is featured to see what keywords are used
in the header, title and meta tags). Once thing to keep in mind as well is that you
won’t just be generating traffic from the article directories themselves, but just as importantly,
from those who scrap article directories to power their websites and blogs with fresh content.
Article directories like www.ArticlesBase.com allow for people to reprint articles as long as the
resource box is left intact, meaning that your articles can easily spread across the Internet,
appearing on thousands of other websites, within days of your submission.