Helping Hand-People want to be treated fairly, as individuals, not just a
and rather than focus on spreading your message across,
remember, you need to make it about ‘them’, not about you. Don’t be afraid to share free
content and resources. You aren’t losing money by giving people a reason to follow you, to pay attention,
to look at you as someone who has their best interests in mind, in fact, the more you give away the more
you will stand out from the crowd of marketers who aren’t interested in giving anything away (and
you’ll find many of these types).
No Wall Flowers Allowed
It’s common for new marketers to join social communities and instantly replicate
what everyone else is doing. Worse, they stay close up against
the wall, and whisper out the occasional “me, too”. Don’t do this. You need to decide what you want to
be known for, what brand you want to create and work towards establishing a reputation in your
niche market from day one. That doesn’t mean you have to be the most active,
or the loudest marketer in the “room”, but it does mean that if you want to be noticed,
you need to step out and not be afraid to communicate with your
market, peers, and even competition.