Social Marketing Traffic-Learning how to research and leverage the social media space
is an important part of setting up your traffic system.
With social media, you are able to take advantage of micro-blogging
quickly and easily (and it’s all about setting up your traffic funnel as quickly as
possible, right?). Aside from just how (free) and easy social marketing is,
it really can provide you with quality, targeted traffic, while enabling you to
minimize the time you spend promoting your website, by creating an action plan that outlines your
goals, objectives as well as what communities you are going to target and the level of interaction
that you are comfortable with. When it comes to marketing within social communities,
you need to take a different approach than that of traditional marketing.
These people are looking to network with others, to meet new ‘friends’, to explore new markets, and
while it’s likely that you’ll run into groups of fellow marketers who will be more than willing to
get on your friends list and mutually promote each others websites, your overall objective should be
to dig deep into your niche markets, pulling out as much of your target audience as possible.
These people are buyers, not sellers and you need to target your advertisements and offers so that
they are informative and useful, rather than a blatant marketing ploy (which most people see
through from the get-go). You’ll experience these gimmicks yourself once you
begin to circle through the social platforms. Marketers will quickly become chattier, and
regularly active within the social groups whenever a new product launch is about to be unveiled while
affiliates scramble to generate buzz and get their links shown before everyone else.
Social marketing is a fierce playground to venture into, but if you plan out your strategy
effectively, by first clearly outlining what it is that you hope to achieve as well as your
overall process for executing your plan of action, you will
be one (or ten) steps ahead of your competition who elbow their way onto the social scene eager to
spam their advertisements and blast their promotions to a mass audience of potential prospects who are
lost in the noise, quickly deleting them from their user lists, blocking them from contact and avoiding
them in the future. Here are a few methods of standing out from the
crowd and tackling the social communities in a way that influences people to take
action, and creates a positive brand and online identity for your business.