On Site SEO consists of certain factors, namely: Including relevant keywords
and keyword phrases within your content itself.
- Including keywords in your Meta tags and page titles.
- Including keywords in your H1, H2, and H3 tags.
- Including keywords in the Alt tag for every image and graphic featured on your website.
On Site SEO is actually quite simple,
which is why it’s surprising to see just how many webmasters
have failed to optimize their websites, missing out on potentially thousands of visitors a day from the
major search engines. Off Site SEO consists of external elements, things
you can’t necessarily control but still just as important.
These things include:
- The anchor text used with incoming links.
Anchor text is the text that is used to link to a web page from another page.
There are two types of anchor text on any web page, the text that links to
other pages on your own site, and the text that links to other sites (externally).
When a website is linking to you, try your best to have as many incoming links
contain anchor text, specific keyword phrases for your website, rather
than just your domain name itself. Furthermore, try mixing up the anchor text used so
that you are ranking for multiple keyword phrases that target your niche market.
Off site SEO is as important, if not more so, than on-site SEO so if you want to rank
- The number and quality of inbound links to your site.
in the search engines for your primary keyword, you will need to
focus on creating an effective link building campaign, targeting relevant websites and blogs
that offer text link advertisements, or exchanges. When it comes to SEO,
the search engines like Google or Yahoo do not rank entire websites, but
rather individual pages. This means that you can have an interior page with a
higher page rank than even your main index page.
This means that you need to focus on optimizing every single page on your website,
whether you feel it’s an important “landing” page or not, they may
be indexed separately, and people may enter your site from one of your sub pages
rather than your main entry page. When it comes to optimizing your pages for SEO,