Introduction to traffic – When it comes to online business, there is only thing that you need
above all else; traffic. Whether you are an affiliate marketer, or you create
your own info products and services, without traffic, your business
will never get off the ground and ultimately, your website doomed
to be nothing more than wasted space, clutter, useless. After all,
traffic equates to customers and without these prospects, there is no
income, no profit, and no success. Thankfully, not all traffic comes with a hefty
price tag, in fact, there are many ways to generate prime, targeted traffic to your websites and
landing pages absolutely free. Known in most circles as “Bum Marketing”,
these methods of generating traffic are often the highest converting, most targeted traffic that you can
get, which is why, aside from the no cost factor, is why so many people are
interested in learning exactly how it’s done. And that’s what I’m going to teach you,
exactly how to create a successful traffic funnel that once set up and activated,
will send a consistent flow of targeted buyers to your website, all on complete
auto pilot. But before we get too far ahead of ourselves, we need to roll up our
sleeves and prepare to get our hands a little ‘dirty’. Setting up your traffic system
and essentially swiping traffic from free online resources (including competing websites),
takes a bit of time and effort, but once it’s done, you’ll benefit from the longevity of
a system that is designed to work quickly, work efficiently, and work steadily.
So, let’s get right to the heart of the matter; creating your solid and powerful traffic system.
Introduction to traffic-Free Traffic Strategies
Let’s cut to the chase: Bum marketing is coined such because of the fact it’s free, but that
doesn’t mean that only the frugal marketers in our industry participate in these strategies.
Those gurus that you look up to? It’s likely that they have their own form of bum
marketing going on, especially as these traffic generation tactics range from SEO to article
marketing, all very important methods of luring in organic traffic that has been “pre-screened” and
far more likely to purchase whatever it is that you are selling.
Search Engine Optimization
When it comes to SEO (search engine optimization), there are both on-site and off-site factors to
consider. With on-site SEO, you are setting up your pages so that they are optimized to include your
primary keywords, anchor text and an internal linking structure that allows for spiders (crawlers) to
effectively index your website and help you rank for specific keywords. Then, when visitors using search
engines like www.Google.com enter in keyword phrases searching for specific information, your website
can appear in the search results if you have properly optimized your site for the same keyword or
keyword phrase that was entered. Part of SEO also involves off-site SEO, which is
primarily focused on link building. The more high quality, relevant links that point to your website
from external sources, the more weight your website is given in the search engines, causing your site
to appear more frequently when specific (related) keywords are entered, triggering your site to show
up in the results window. One thing to keep in mind as well, is that sites hosted on the same IP address as
yours will carry less weight, so if you have a network of sites hosted on the same server linking to each
other, it won’t be as useful in your incoming link strategy as those sites hosted on other servers.
Of course, this is a brief summary of what SEO is. In truth, optimizing your website for the search
engines and building an effective SEO campaign takes time and effort. Furthermore, don’t expect instant
results from your work, SEO is often a slower performing method of generating traffic, however once
you’ve set it up, you only need to continue optimizing new pages that you add to your site in order to
retain your foothold in the search engines. Let’s take a closer look at how you can optimize
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your website for higher search engine rankings.