Internet marketing and the use of humor can be a very effective tool. Website owners sometimes take themselves way
too seriously. Of course, not all websites should use humor but for those that can it is an effective way to put your
audience at ease and make them relate to you better. Humor can be used on virtually any page of your website,
but is best on pages that are less important on your site. You can identify these pages as those that
can show personality without appearing unprofessional (this will depend on your industry).
You can consider using humor on About Us pages; Contact Us pages; Blog entries; Profile pages,
etc. Humor can also be effectively used in e-mail marketing campaigns and social media campaigns.
The Webs Funniest Videos
Funny videos are something web surfers love. They are more than happy to send out links to videos
they find funny. If you have or can have a funny video made that is appropriate for your business
it is a great way to spread the word about your company while also helping people feel more
comfortable with you. Consumers like to relate to the people they are doing business with.
Make someone laugh and there is a near instant connection.
Some Thing are Just not Funny
No matter how funny you think some things are, there are some topics that should be off limits,
even in self-deprecating humor. These topics include: age, disability, gender, race, religion and
sexual orientation. It is also not advisable to make jokes about your competition as they may be
seen as being petty. Offensive humor can trigger significant backlash online so be extra careful
with the humor you choose to use on your website. If you have any doubts then err on the side
of precaution and do not use that particular piece of humor.
Humor on Sites – Bottom Line
The bottom line is that humor is an effective tool online. You do not have to be a comedian
or comedienne to add humor to your website. If you are not naturally funny you can hire a
writer or ask a friend for help. Do not try to be slapstick funny and avoid inappropriate humor.
The proper use of humor on a website can increase consumer confidence as your website
visitors are put at ease and feel a connection with you after sharing a good laugh