Web Writing or Writing for the web is a skill that some writers have and other writers do not have.
You want to keep some simple rules in mind when writing website content, blog content,
online articles, etc. Your ability to stay within some simple rules will help you write effectively for the web.
Website content (the text on your site) has to be written for two distinct “audiences”.
You are writing for the people who visit your site and you are writing for the search engines. Both are important
audiences. First and foremost make sure your content is well-written or your website visitors
will lose confidence in your company. The search engines may not know the difference between
good and bad writing but the visitors to your site will. You typically want to write on a reading
level between 6th and 9th grade. Keep your sentences short and clear. Paragraphs should
never be longer than four sentences and your content must flow. Your content should
include keywords. Keywords are the search terms that people would enter into Google,
Yahoo, etc to find you. You should use keywords on all of your pages but do not cram
them in. If you overuse keywords you may get your site penalized by Google as SPAM.
A good rule of thumb is to keep your keyword density around 3%.
There are similar rules for blog content. In addition to the rules for website content
you also want to make sure you do not exceed 400 – 500 words for a blog posting.
You can write a concise and informative blog posting between 200 and 400
words in most cases. Make sure your blog has links into other pages of your site
and is written in a conversational tone.
Web Writing When Writing Articles
Perhaps the most important rule for writing articles is to write articles that have value.
Writing words for the sake of writing words has no value and the impact will be
negligible for your business. Article writing can be an effective form of Internet marketing.
Distributing well-written and informative articles will enhance credibility and provide you
with valuable links into your website. If you are not a good writer you should consider
hiring article writers for your site. Consumers that read concise, well-written articles will
reward you with confidence and loyalty. Make sure you keep this in mind when writing for the web.