Make it Natural do not script or write testimonials for your clients. Consumer will read right through that. You want the testimonial to be natural and unforced. This will give it much more credibility and that is the primary purpose you are adding testimonials to your site – credibility.
If you have customers that are interested in giving testimonials but they are not sure what to say you can give them some talking points for ideas, but do not script it, especially if they are doing a video testimonial.
The bottom line is that customer testimonials are a powerful Internet marketing tool that can help you gain consumer confidence and credibility. The more personal the testimonials are the easier it will be for potential clients to identify with the person giving the testimonial. If someone identifies with the person giving the testimonial it will have greater impact.
You should definitely include obtaining and posting customer testimonials as part of your overall Internet marketing plan. The more testimonials you have and the more personal they are the more impactful they will be.
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