What is Search engine optimization (SEO) is something we hear about often when researching Internet marketing. For someone new to Internet marketing, SEO may seem like just another acronym in a sea of acronyms. So, let us begin with the basics.
Search Engine Optimization Defined
Anytime you enter a search in Google, Yahoo, Bing or any other search engine, the search engine must determine which websites will appear in the results page. The way search engines do this is with a complicated mathematical formula that compares all the pages on the Internet against each other.
The comparison of web pages is done to determine which web pages are the most relevant for the search term you entered in. The factors that are considered in the formula include: