Sending letters by post was more popularly known as snail mail because of the unbelievable length of time needed to accomplish the task. However, gone are the days of snail mailing, thanks to the internet revolution. For those who want to have a faster and more efficient communication system, then there’s the electronic mail.
The use of email has been taken advantage of by both individuals and businesses. For business establishments, informing a target group of a certain product used to take a lot of time and effort using the snail mail. Today, businesses are banking on email marketing to do their communications in a fast and efficient manner.
Email marketing or emarketing is the process of enhancing communications through the use emails. Thus, the use of a computer as well as internet connection is vital in email marketing. No more stamps and envelopes, and endless waiting time—just a computer and internet connection.
While emarketing is not just limited to email, more people are shifting their focus to emails. Through email marketing, one can send out product information, newsletters, sales letter advertising and public relations campaigns. After sales service can also be conducted through the use of emails.
Email marketing means having an unlimited set of information at the tip of one’s hand. Email marketing makes Information accessible and useful, from acquiring customers through product information and keeping them through after sales service. The technology allows the possibility of connecting to various customers and knowing important information about these customers.
Most business cease to communicating with their customers once they get them to buy or patronize their products. These businesses could not however be blamed because of the workload required to get back to those customers with their records and other pertinent information in one’s hand. Email marketing can take care of these requirements, just at the click of a mouse. Regular communication is the key to acquiring and keeping clients.
Through the technology offered by email marketing, one can keep track of client information like the letters sent to them, their preferences, their last purchase and their present and future interests.
Email marketing allows businesses to customize their emails and to program their delivery at specific schedules. It allows you to communicate with your clients with their important record at hand, ready and available at any time.
The popularity of using email as a marketing technique has risen because email is cost effective. It allows one to reach as many clients as possible with the least time and expenses. Email marketing makes communication fats, and allows immediate response from clients the moment they receive the email.
However, those who avail of email marketing should make sure that they are sending worthwhile information to their clients and are not pestering them instead. Most clients get turned off from too much email garbage reaching their email addresses that they tend to disregard these emails. To avoid this, make sure that your target recipient will have a use for the materials you are sending him.
Before you use emarketing or if you are already using this strategy, make sure that you do not resort to hard selling as this might turn off some clients. Also be on the lookout for the right schedule to send your emails. And do not forget to make use of sign up boxes where the browser can just check his preference.
Email addresses of prospective clients may be collected by simply asking site visitors if they want to subscribe to a certain newsletter and having them sign up for it. Specify the exact information they want and ask them to check their boxes. This way, you will know their hobbies, interests and other data that may be useful. You will also be able to increase traffic to your website.
Information that is helpful to your target markets will be welcome and will not be brushed off easily. You can even devise a way in which they can send the newsletter to a friend’s email, thus increasing your email list.
While emarketing appears to be the crowd favorite at this point, there is no denying that it has just taken off and is still in that stage or boom or bust. The United States has made its mark in emarketing while Europe is fast catching up.