You  probably already use the  Online  World  for  many  things.

Whether  you use it for entertainment,  research, sending E-mail

to  friends and family,  or  just  discussing  numerous  subject

topics with others.

Of  all the things you can do online,  there  is  one  that  you

should definitely know how to do.  MARKET A BUSINESS ONLINE!

That’s  right, with the power  of  the  Online  World  to  reach

millions  of people,  Online Marketing is definitely an  awesome

tool  that no business should be without.   The simple  fact that advertising is  practically  FREE.   The ability  to get the results of  thousands  of  dollars  in  free publicity  is practically unheard of in  business  today.   Only recently  have more and more people figured out how  to  utilize the  ever  exploding  Online  World  to  market  their  business efforts.

Think about it,  there is probably no business in existence that

could  not benefit  from  free  publicity!  And  the  fact  that

properly  utilizing  free  advertising  raises  net  profits  to

unbelievable  levels! Using any  or  all  of  the  major  online

services,  or the INTERNET,  can help you market  your  business


Let’s start with plain-old advertising.   On America Online, for

example,  they will let you place classified advertisements  for

FREE! They have a variety of classifications to choose from.  By

placing these small free ads you can generate some very  quality

leads  that can turn into sales.   Or if you are a  really  good

marketer  you could sell something straight from your  free  ad.

Wouldn’t  that be something,  using the actual free ad to do all

of the selling.

The  other services offer free advertising from  time  to  time.

When  they do charge for  classified  ads  it  is  usually  very

inexpensive,  and still a great deal considering how many people

those  ads can reach.   When you place  any  advertisements  you

should always “code” your ads.  This means put something in each

individual  ad that will tell you,  if you get any business from

it,  which ad it came from.   This way,  you will probably  find

that  some sections are better producers than  others,  and  you

will want to concentrate on these sections and not the ones that

weren’t making any money.

To code an ad you could make them request a certain “report”  for

more  information. You should give each report a different  code

for  each ad.   Such as:  “ask for report #1tv” ,  this way  you

would know that this request came from the ad on television,

for  sale category,  and so forth.   If they send you  an  order

straight from the ad, make them give you an order #, which would

be  different for each ad.   THE  MAJORITY  OF  PEOPLE  WHO 



By  not tracking exactly which ads are making  money,  they  are

wasting  their  time  by  continually  placing  ads  in  “loser”

categories.   The actual code can be anything you want to assign

to it.  ALWAYS keep track of every ad you place.  Make a note of

what  it said,  where and when  it  was  placed.   You  will  be

pleasantly  surprised when you analyze your “ad  data”  and  see

some  positive trends developing.   Just repeat these trends and

it will help you to make more money!

How  would you like to find a name list of several  hundred  (or

even thousand)  people who might be interested in the particular

product  or service you are  selling  based  on  their  jobs  or

interests?  Wouldn’t that be great!?  Well,  you  can!  And  the

Online  Services supply this service as a part of  your  regular


This  little unknown tool is called the “Member Directory!”  You

can  do searches in the directory for other users  with  certain

characteristics.   For example,  if  you  were  selling  fishing

equipment, you could do a search by “fishing.” All of the people

that were registered in the directory and had listed fishing  as

one  of their hobbies would show up on that  search  list.   You

could  now send each one  of  those  people  an  e-mail  message

telling them about your product or service, it’s just like using

a  mailing list,  but you have no postage! (*Make sure you check

with  your Online service  to  see  if  they  allow  unsolicited


You  can also get the names of several prospects by  doing  some

“browsing”  in the different topic forums.   Using  the  earlier

example  of looking for people who fish,  you could  look  under

sports until you found a discussion on fishing.   You could then

take  note of the users’ names that were  participating  in  the

discussions.   You could do the same thing on the INTERNET with

one of the many newsgroup topics that they have.

The  bottom line is that you “test” and record  the  results  of

your Online Marketing efforts.   Then just repeat the steps that

are making you money and expand on them to reach more people.

Doing simple research on the Internet.  The Internet has several

mailing  lists that are dedicated to marketing on the  Internet.

You  will also find hundreds of articles on the World Wide  Web.

By searching one of the WWW search engines like Webcrawler  you

can  find all the information you can read.   Use search strings

such  as: “online marketing”, “internet  advertising”,  “selling

online”, and so on.

You  can also find many books  on  the  subject  at  your  local

bookstore or being advertised online.

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